Montblanc Appoints Marco Tomasetta as New Creative Director, Accelerating Transformation into Luxury Business-Lifestyle Maison
Montblanc, the renowned luxury brand known for its exquisite writing instruments, timepieces, and leather goods, has announced the appointment of Marco Tomasetta as its new creative director. This move is part of the brand’s strategy to transform into a “luxury business-lifestyle maison,” as confirmed by Montblanc’s CEO, Nicolas Baretzki.
Tomasetta, a seasoned designer with experience at top fashion houses like Givenchy, Prada, Chloé, and Louis Vuitton, will be taking over from Zaim Kamal, who has been Montblanc’s creative director since 2013. With a background in men’s and women’s accessories, Tomasetta is expected to bring a fresh perspective to Montblanc’s design teams in Hamburg, Villeret, Le Locle, and Florence.
The Italian-born designer’s appointment comes at a time when Montblanc is focusing on a more global creative vision and brand-driven approach. The brand’s recent global campaign, “What Moves You, Makes You,” featuring Spike Lee, Taron Egerton, and Chen Kun, reflects the changing landscape of success and work.
Montblanc’s CEO hinted at an evolution in customer experience alongside the new creative direction. With close to 300 boutiques worldwide and a strong e-commerce presence, Montblanc has shown resilience during the pandemic, thanks in part to its iconic products and diverse product offerings.
Founded in 1906, Montblanc is recognized for its iconic snowcap emblem and a wide range of luxury products, including pens, timepieces, leather goods, and personal tech. Tomasetta’s designs are expected to hit the market by the end of the year, marking a new chapter for the brand under his creative leadership.
Montblanc is part of Compagnie Financière Richemont, a luxury conglomerate known for brands like Cartier, Van Cleef & Arpels, and several elite Swiss watch brands. The appointment of Tomasetta adds to a series of creative changes within Richemont’s fashion and accessories division, signaling a new era of innovation and growth for the luxury group.
