Aryan Khan Ventures into Entrepreneurship with Luxury Lifestyle Brand D’YAVOL Vodka – December 13, 2022

Shahrukh Khan’s son, Aryan Khan, ventures into entrepreneurship with the launch of luxury lifestyle brand D’YAVOL

December 13, 2022

While the world eagerly awaits Aryan Khan’s debut in the entertainment industry, the superstar’s son has surprised everyone by stepping into the world of entrepreneurship with the launch of his luxury lifestyle brand, D’YAVOL. Aryan, along with his friends turned business partners Bunty Singh and Leti Blagoeva, has conceptualized a brand that will offer lifestyle products across fashion and beverage categories, along with hosting exclusive experiential events.

The brand’s first product offering, D’YAVOL Vodka, is a single estate liquid made in Poland from winter wheat and has been launched in Maharashtra in partnership with AB InBev. This is just the beginning, as the brand has many more launches lined up in various categories.

In an interview with TOI.com, Aryan revealed that the trio spent almost five years conceptualizing and building the brand to ensure the right product offering. While starting with vodka, D’YAVOL will soon expand to other beverages and launch its own apparel line with limited edition collections available online and shipped worldwide. Aryan emphasized that every product will embody heritage and exceptional quality to enhance the user experience.

Describing the brand as “age agnostic, extremely high quality, and relatable,” Aryan explained that D’YAVOL aims to fill a void in the market by offering a wholesome lifestyle brand that appeals to a wider audience. The brand’s multi-category approach will include beverages, apparel, shoes, accessories, and more under one roof, creating a collective experience for consumers.

The partnership with AB InBev marks a significant milestone for D’YAVOL, with plans to expand the brand to other states like Karnataka, Goa, Delhi, Haryana, and UP. Kartikeya Sharma, President – India & South East Asia, AB InBev, expressed excitement about the collaboration, highlighting D’YAVOL’s unique positioning in the premiumization space.

Aryan’s passion for the brand is evident, with the young entrepreneur emphasizing the importance of turning one’s passion into a business. With a strong family backing and a vision for success, Aryan is determined to make D’YAVOL a household name in the luxury lifestyle segment.

As Aryan’s entertainment career continues to evolve, his focus on D’YAVOL remains unwavering, with multiple releases planned for the coming year. With a blend of heritage, quality, and innovation, D’YAVOL is set to make a mark in the luxury lifestyle market, offering consumers a taste of exclusivity and sophistication.

Stay tuned for more updates on D’YAVOL and Aryan Khan’s entrepreneurial journey.