Industry News and Partnerships
Broadridge Financial Solutions Inc. has made a significant move by launching two new solutions on the Salesforce AppExchange, a marketplace for partner apps and experts. The integration of Broadridge’s securities-based lending and AdvisorStream digital marketing solutions with Salesforce is expected to revolutionize the wealth management industry.
The securities-based lending application from Broadridge will allow advisers to offer SBL, track book trends, target high propensity prospects, and manage SBL loans efficiently. On the other hand, the AdvisorStream content marketing platform will automate advisers’ digital marketing and communication efforts, enabling them to monitor client engagement and personalize communications through preferred channels.
Mike Alexander, president of wealth management at Broadridge, expressed his excitement about the seamless integration between the two platforms, emphasizing the potential for enhanced adviser productivity. This collaboration comes at a crucial time when the wealth management sector is prioritizing digital transformation efforts.
In another development, CAPTRUST has selected CAIS to centralize alternative investments for its advisers. By leveraging CAIS’ SaaS technology, CAPTRUST advisers will be able to consolidate their alternative investment products and processes onto a single platform. The integration will streamline fund positions from various sources, provide access to adviser education through CAIS IQ, and support structured investments.
Michael Vogelzang, managing director and chief investment officer at CAPTRUST, highlighted the benefits of working with CAIS to offer advisers best-in-class technology and dedicated support to enhance their alternative investing experience.
Lastly, StratiFi, a risk management platform, announced a strategic partnership with Altruist to provide users with software for account opening, trading, reporting, and billing. This collaboration will enable advisers using Altruist to integrate positions, accounts, and client records into StratiFi’s platform for comprehensive risk analysis and portfolio management.
Akhil Lodha, CEO of StratiFi, emphasized the commitment to advancing risk and compliance tools through innovative partnerships that benefit the wealth management industry. Harpreet Ahluwalia, Altruist’s chief product officer, highlighted the significance of addressing risk assessment and regulatory compliance challenges for RIAs, underscoring the value of StratiFi’s all-in-one platform in developing risk-appropriate client strategies and enhancing portfolio performance.
Overall, these partnerships and integrations signify a significant step towards enhancing adviser productivity, streamlining alternative investment processes, and advancing risk management capabilities in the wealth management sector.
