The Impact of a Potential TikTok Ban on Influencers: What They Stand to Lose

The potential ban on TikTok has sent shockwaves through the influencer community, with many creators fearing the loss of their livelihoods and access to a vital platform for sharing information.

Emily Swift, who runs Darkslide Film Lab in Connecticut, relies on TikTok to showcase her traditional film development process and attract customers. The platform has helped her generate an extra $6,000 per month, with more than half of her recent orders coming from TikTok viewers.

Hannah Williams, the creator behind Salary Transparent Street, has built a successful business with over $1 million in revenue, largely driven by brand partnerships across multiple platforms. While TikTok has contributed to their income through the Creator Rewards Program, Williams is prepared to pivot their content strategy if the ban goes into effect.

Other influencers, like Brandon Edelman and Charli D’Amelio, have diversified their income streams and built successful ventures beyond TikTok. However, the potential ban still poses a threat to their ability to reach audiences and share valuable content.

For many creators, TikTok is more than just a source of income—it’s a platform for learning, sharing perspectives, and connecting with a global audience. The ban could have far-reaching implications for freedom of information and speech, as well as the ability to reach new audiences organically.

Despite the uncertainty surrounding TikTok’s future, influencers like Edelman are advising their peers to continue using the platform for as long as possible. As the debate over the ban continues, creators are left wondering what the future holds for their careers and their ability to connect with their audiences.