Industry News and Partnerships
Broadridge Financial Solutions Inc. has made a significant move by launching two new solutions on the Salesforce AppExchange, a marketplace for partner apps and experts. The integration of Broadridge’s securities-based lending and AdvisorStream digital marketing solutions directly with Salesforce is expected to revolutionize the wealth management industry.
The securities-based lending application from Broadridge will enable advisers to offer SBL, track book trends, target high propensity prospects, and manage SBL loans efficiently. On the other hand, the AdvisorStream content marketing platform will automate advisers’ digital marketing and communications, allowing them to monitor client engagement and share personalized communications through preferred channels.
Mike Alexander, president of wealth management at Broadridge, expressed his excitement about the seamless integration between the two platforms, emphasizing the enhanced adviser productivity that will result from this collaboration. As the wealth management industry continues to focus on digital transformation, this partnership with Salesforce is a significant step towards driving growth in the sector.
In another development, CAPTRUST has selected CAIS to centralize alternative investments for their advisers. By leveraging CAIS’ SaaS technology, CAPTRUST advisers will be able to consolidate their alternative investment products and processes onto a single platform. This move is expected to streamline the alternative investing experience for advisers and enhance their access to integrated adviser education and support.
Additionally, StratiFi has announced a strategic partnership with Altruist, providing users of StratiFi access to software for account opening, trading, reporting, and billing. This partnership aims to address the challenges of risk assessment and regulatory compliance faced by RIAs, empowering advisers to develop risk-appropriate client strategies and improve portfolio performance.
Overall, these collaborations between Broadridge, CAPTRUST, CAIS, StratiFi, and Altruist highlight the industry’s commitment to innovation and technology in the wealth management space. The integration of these solutions is expected to drive efficiency, enhance client engagement, and ultimately lead to greater success for financial advisers and investment managers.
